The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam

This research focuses on the impact of tourist experience relationship among destination image, motivation, and satisfaction loyalty by examining theoretical empirical evidence causal between constructs. A model was proposed, in which nine hypotheses were developed, data collected from Hue city, is a major Vietnam. total 204 questionnaires returned, analyzed using PLS-SEM. The moderating effect this article. proposed conceptual tested, results reveal significant two constructs to (destination image satisfaction). Furthermore, findings support model: directly influenced loyalty, play an important role as moderator motivation loyalty.